Consumer behavior Study guides, Class notes & Summaries

Summary of the course for final exam

Keywords of the course for final exam

This summary is written for the course Mass Media and Mass Persuasion of the minor Media Psychology at the HU, schoolyear 2019-2020. The summary includes the following material: - Dynamics of Persuasion - Slides posted on Canvas - Articles: The levels of visual framing, advertising psychology and children's consumer behavior

This is a summary of all 14 chapters of the book Consumer Behavior by Hoyer and MacInnis. I summarized the sixth edition of the book.

Consumer Behavior Wayne Hoyer Deborah J. Macinnis 6th Edition Summary Chapter 1-14

It is a document with explanation of consumer behavior according to the learning objectives given by the teacher. I get an 8,5 in the multiple choices exam with it. Good luck guys! p.s. There is also a version containing Chinese explanation which can help Chinese fellow students. You can only download that version if you need because they are the same in the English parts.

It is a document with explanation according to the learning objective given by the teacher, and all the explanation are from the text books. I made it before the exam and get a 8,5 in the multipul choices exam. Hope it can help you a lot guys. p.s. There is also a version with some chinese exlpanation. Those who need that version can only down load that one because I only add chinese explanation and the English parts are just the same.

It is a summary written accoring to the learning objectives given by the teacher and contains some explanation in Chinese. Good luck!

This is a summary on Consumer Behaviour: A European Outlook by Leon G. Schiffman. ISBN: 9780273724254

This is a English summary from the book Consumer Behavior, written by Hoyer, MacInnes and Pieters. Covers chapters 1-14.